Will Chase grew up on a small family farm in Herefordshire called Tyrrells Court. He says it was idyllic but describes himself as a bit of a ‘brute’ at school.

All he wanted was to be a farmer and in his 20s he secured a huge loan to buy his family farm. But then he went bankrupt.

He ran away, but then he returned and thank goodness he did because it was while he was back selling potatoes to supermarkets he had his Eureka! moment. What if he turned them into crisps instead?

So, they became Tyrrells crisps - you know the ones. They were loved and sold all over the world and just six years later he sold the business for a reported 30 million pounds.

You could say that was enough of a Next Chapter. But no. He went on to create Chase Vodka which he later sold to Diageo for an undisclosed sum. And now his Next Chapter living continues as he steps into the wellness industry with Willy’s Apple Cider Vinegar.

In this episode we discuss:

• Why we can never substitute experience

• How he turned his bankruptcy into a multi-million pound business and the lessons he learned

• The importance of staying true to yourself and your values throughout it all and what happens when you don’t.

• How he still wakes up and worries at 3.30am

Will talks about why he believes so many of us have got it wrong, looking for something on the outside when really it’s how we live our life that matters. Plus it’s really all about who we become as we face the ups, downs and struggles Life inevitably throws our way. He believes you don’t have to have amazing exam results or lots of money behind you to build a life you love - just curiosity, a willingness to learn and the ability to treat people well along the way.